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The Latest Consumer Insights, Industry Trends, & Commerce Strategies.

The TikTok Ban and What It Means For TikTok Shop Brands, PLUS The Next ‘TikTok’ Platform

As users rush to find alternative communities and mobile apps for TikTok, there's only one new commerce, community-oriented app that out-features RedNote, Lemon8, Pinterest, and all other options.

It won't take just any app that centers around video content, community, creator compensation, and shopping experience to appear out of the frantic search as a result of the TikTok ban; Very few offer an algorithm anywhere close to as relevant nor any content as engaging as TikTok.

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Influencer Marketing Strategies to Drive New Retail Customer Acquisition in 2025

Retail brands benefit significantly from influencer partnerships, whether as a results of expanding potential customer reach, driving new customer acquisition, or simply serving as a source of organic, user-generated reviews and tutorial content, expanding commerce growth in 2025 will be much more effective with influencer partnerships

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How to Grow Your Online Commerce Sales in 2025

Consumers adapted to new technology on a massive scale in 2024, giving us new insight into the customer experience as it fits consumer behavior.

From social media commerce to influencer sales, new features in the checkout process to customer demands for their purchase experience - Here are the latest trends that will make-or-break a customer completing their purchase in 2025.

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Consumer Data: Predicting Behavior & Reaching Customers Who Are Ready to Buy

Optimizing for conversions is a multi-faceted skill that requires thoroughly-detailed analysis, measurable improvement, and achievable results. By breaking our conversion process down, we can not only identify areas of improvement, but tailor new ads and offers to target potential customers who initiated the conversion process, but fell off - Not only increasing our conversion/acquisition rates, but producing additional revenue at little to no cost.

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How to Know What Digital Marketing Strategies to Use

There is nothing more daunting (for me) than wondering what could be. What if I had spent more time on social media content, what if I had spent more time networking, what if I had let my ads run longer, what if I had started using a different channel earlier.

The thought of missing out on potential opportunities scares me to my core - which is why I double and triple check every possible platform for potential opportunities when working with clients. So what marketing strategies should you use and more importantly, how do you know?

There is no tell-tale guide to knowing what marketing channels to pursue, but there are things to help you decide. Here are 8 starting points to help guide your decision.

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3 Digital Marketing Strategies Small Businesses Need to Reach More Customers Online

Getting your message seen in the digital space is the hardest challenge anyone can overcome. With billions (yes, billions) of users surfing Facebook and Google a day, getting your content seen over all the nonsense that exists on the internet poses quite the obstacle. Especially in today’s world, getting your content seen and your message heard is crucial for businesses to grow. Here are 3 strategies small businesses need to adopt if they are going to reach more customers online.

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Why You Should Be Running Paid Ads and Paid Search RIGHT NOW

There are hundreds, even thousands of “experts” crawling through the depths of Facebook and Instagram, luring small business owners in with this appealing offer: “I can help you reach X amount of followers in a month, without spending ANYTHING on ads.” The truth of the matter is, they are full of it. Any claims to increase your sales, follower count, or engagement rates by simply posting on social media are 100% empty claims. There is no fast track to growth, at least now without the willingness to invest a little money.

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Drew Minor Drew Minor

How to Make Facebook Ads Work For Your Business

I’ve said it before and I’ll say it again - Facebook ads that don’t produce results are one of the most frustrating challenges a small business owner can face. Unfortunately, I speak from experience. The first $1,000 I ever spent on Facebook ads came out of my savings account from money I had saved from my summer internship. Though this wasted ad spend pushed me into utter resentment for Facebook ads, I decided to learn from my mistakes rather than wallow in regret. This, my friends, is the most expensive lesson I have ever learned.

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Case Study: How Neighborhood Allies Increased Their Website Traffic By 900%

From 2020 to 2021, DM Digital helped increase Neighborhood Allies’ monthly website traffic by 900%, gain over 1,600% more newsletter subscriptions, and receive over 20% more donations. With an organic multi-channel strategy of SEO and social media content, DM Digital supplemented the nonprofit organization’s growth even further with Google Search Ads.

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5 Easy Changes to Make Your Website SEO-Friendly

Search Engine Optimization - quite possibly the trickiest field in marketing that exists. No one is for certain how Google’s algorithm determines the worth of your website, but with the elements seemingly always changing, there are a few things you can make sure your business has for success. When it comes to driving more organic traffic and reaching more potential customers, everything counts.

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How to Use Content Marketing for Local Businesses

Content marketing is the strategic production of quality content that is targeted to provide a benefit to your ideal customers. It is not spamming your audience with random blog posts or social media content, it’s methodical and serves a purpose. Most of all, putting content out there and just hoping that someone will see it is not at all beneficial to your time or your brand.

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Case Study: Groundbreaking Performance Metrics Generated for Clients in 2021

2021 gave us the ability to produce groundbreaking results for clients across all industries. From E-Commerce brands to B2B services, we helped our clients grow by over 300% across the board.

Below are our Top 10 groundbreaking results we generated for clients in 2021:

  1. Average ROAS of 550% across all clients

  2. Top ROAS over 850%

  3. Increased website traffic by 900% (Q1 to Q4)

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Case Study: How We Produced An 8.5x ROAS for an E-Commerce Client

According to Nielsen, the average return on ad spend (ROAS) for E-Commerce brands is around 287%. This number may sound like an impressive statistic, but after factoring in overhead, this leaves much less room for profit.

This average also indicates that many brands see less than 2.0x return on their ad spend, and few brands see much more than 4.0x. That being said, with the perfect combination of audience targeting, creative content, and promotional offers, wonderful things can happen.

These results stem best from knowing your ideal audience inside and out, which is what we strive to do for each and every one of our clients. In this article, we’ll dive into how we got one of our E-Commerce clients up to as much as 850% ROAS.

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3 Tips for Digital Marketing During the Holiday Season

Believe it or not, the holiday season is just around the corner. These next couple of months are jam-packed with gift buying, discount shopping, and splurging on our family and friends. With that being said, it is vital that your brand is ready to compete for the attention of holiday shoppers, or risk getting left behind by your competitors.

In this article, we will go over three tips for leveraging your digital marketing strategies during the holiday season. What your brand should be doing, how they should be doing it, and what to expect for upcoming trends.

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