From 2020 to 2021, DM Digital helped increase Neighborhood Allies’ monthly website traffic by 900%, gain over 1,600% more newsletter subscriptions, and receive over 20% more donations. With an organic multi-channel strategy of SEO and social media content, DM Digital supplemented the nonprofit organization’s growth even further with Google Search Ads.

2021 gave us the ability to produce groundbreaking results for clients across all industries. From E-Commerce brands to B2B services, we helped our clients grow by over 300% across the board.

Below are our Top 10 groundbreaking results we generated for clients in 2021:

1. Average ROAS of 550% across all clients

2. Top ROAS over 850%

3. Increased website traffic by 900% (Q1 to Q4)

According to Nielsen, the average return on ad spend (ROAS) for E-Commerce brands is around 287%. This number may sound like an impressive statistic, but after factoring in overhead, this leaves much less room for profit.

This average also indicates that many brands see less than 2.0x return on their ad spend, and few brands see much more than 4.0x. That being said, with the perfect combination of audience targeting, creative content, and promotional offers, wonderful things can happen.

These results stem best from knowing your ideal audience inside and out, which is what we strive to do for each and every one of our clients. In this article, we’ll dive into how we got one of our E-Commerce clients up to as much as 850% ROAS.