The TikTok Ban and What It Means For TikTok Shop Brands, PLUS The Next ‘TikTok’ Platform
Originally written by DM Digital, published via OH, SO Viral media.
ESSENTIAL TIKTOK BAN TAKEAWAYS & THE RUSH TO JOIN FLIP: GET PAID TO SCROLL
TOC
1. Intro
2. TikTok Ban Insights
3. Social Commerce Alternatives
4. FLIP Hacks For Viral Content & Commerce
5. New User Benefits & Features
6. Launchpad For Brand to Skyrocket Growth
7. Overview: TikTok vs FLIP Commerce Growth
As users rush to find alternative communities and mobile apps for TikTok, there's only one new commerce, community-oriented app that out-features RedNote, Lemon8, Pinterest, and all other options.
It won't take just any app that centers around video content, community, creator compensation, and shopping experience to appear out of the frantic search as a result of the TikTok ban; Very few offer an algorithm anywhere close to as relevant nor any content as engaging as TikTok.
Our favorite new alternative, you may have heard of or seen a paid TikTok ad from, their promotion of paying users just to scroll and engage with videos they watch consecutively throughout their newsfeed.
There are fairly obvious differences between FLIP and TikTok, as FLIP encourages users to post content primarily about products, and nothing out of the scope of shopping.
To further reinforce this, they require users to purchase a product and review it in a video before users can create their first post. Fortunately, this requirement does not directly exclude or discourage less fortunate markets to participate, as they pay up to $50/hour just to scroll, which more than covers the products in their shop, especially with the constant, personalized discounts.
While the content is admittedly nowhere near the same TikTok quality, and spammer accounts commenting galore, with the right push to join and traffic volume, this app could evolve into something even better for experiential shopping than TikTok - And the first to join get the most growth benefits.
Since it's first initial users BOOM, TikTok has provided an authentically equal space with opportunity for exposure, engagement, sales, brand loyalty, and community for users anywhere, at any time across the entire globe.
TikTok became the birthplace for hundreds of successful brands and personalities, so-much-so that TikTok Shop accounts for over 90% of commerce sales and engagement for these brands and personalities.
FLIP: The Shopping Social Network - Initially created as an experiential shopping network, FLIP started to (and still is) pay users that join to watch videos and scroll. This money earned actually increased fairly quickly, we made $40 by scrolling and engaging with content occasionally in under an hour. Alternatively, FLIP is promoting their superior pay structure for creators, especially the first to join and create. One creator, who has had the app for over 7 months now, has made over $11,000 since joining and averaging 100,000 views per video.
The TikTok ban was an incredible event for marketers that were paying attention, as it instantly brought to light not only the priorities of brands, but the priorities of consumers as well.
It was essentially a real-life experience of the age-old icebreaker, "If you were stranded and could only have 3 items, what would they be?"
Creators and Brands rushed to promote incentives for likes and follows on other platforms, while consumers flooded to find their favorite creators' YouTube and IG profiles. Brands and personalities are taking in the consumer feedback for new platforms, content formats, and favorite personalities to engage with.
Finally, user comments highlighted their favorite brands, influencers, and needs for commerce and content on other platforms, primarily YouTube, followed by Instagram Reels.
TikTok Alternatives for Massive Commerce & Growth Opportunities
As mentioned in the introduction to this article, there is one social media platform that aligns with the purpose, benefits, and engagement from TikTok more than any other social community.
If their promotion goes as planned, acquiring enough users and incentivizing commerce to cycle user earnings, FLIP could be the next era of not only video content and communities, but a source for cost-effective products that are bought for pennies on the dollar after their earnings applied at checkout.
The promotion structure for FLIP could be highly risky if their user acquisition does not pay off. Considering the massive volume of spam accounts that won't buy or post anything, they could be paying out earnings that they never make back from commerce.
In an ideal world, the content and shopping structure for FLIP would create an incredible space for community commerce that resonates and grows, creating its own unique market of new users. Creators would get paid to promote products, users buy the products so FLIP gets its kickback from brands, brands expand their reach exponentially more than normal, users get paid to engage with brands and product reviews, users spend their earnings on those products and the cycle repeats itself and everyone wins and gets paid.
To encourage this structure from the beginning, which could potentially hurt their engagement despite paying viewers, they promote a central-focus around their Shop and products. For example, users are required to purchase a product and make a review video about it before they can post any content. Although it seems unreasonable to require a purchase to post content, these purchases are highly encouraged to be made from the earnings made from scrolling and engaging with videos in their feed.
Furthermore, every video posted requires a product link at the bottom, above the caption. Along with the requirement to purchase a product before eligibility to post, the Shopping Catalog offers an immense variety of discounts, offers, and FREE product add-ons in the checkout stage.
While the FLIP Shopping App may not yet be as advanced as TikTok or TikTok Shop, it most definitely has the most potentially ideal various features out of any app we've seen to date. The payments for watching, better earnings for creating, and specialized, exclusively tiered discount offers deeply inspires users to buy something nearly every day, share and create content about their favorite products, and boost new users and newly linked video products.
The personalization, experiential shopping, and earnings collectively provide a dangerously shopping-addictive source for entertainment and purchases.
FLIP videos center around two things: creator content and commerce content - encouraging creators to make product content strictly.
By incentivizing users with earnings just to scroll stacked with their higher-earnings model for creators than TikTok, FLIP is strategically crafted to enhance brand engagement, influence purchase behavior, and encourage consistent creator content (no more than 5 posts a day).
Upon creating your account, your earnings for scrolling are slightly boosted so you can more quickly make your first purchase and video. Furthermore, content posted by new users is boosted to reach more people, emphasizing the importance of quality video content that encourages engagement.
Earnings, reach, and engagement is boosted for both users and creators for the first 6 months or so, during in which earnings are multiplied to payout several times more than TikTok earnings, severely emphasizing the push for more new, high-quality content.
As it turn out, it's quite an innovate platform. It not only heavily encourages product consumption, it also subtly, yet effectively accelerates their repeat-purchase rate.
Most of all, FLIP positions itself at the forefront of revolutionary e-commerce behavioral trends. With commerce as a primary focus, these consumer-friendly, functional features will eventually redefine retail as we know it today.
As a freshly launched mobile app, new users the JOIN TODAY receive massive boosting benefits for their products, content, commerce shop, and product links. The first-come, first-serve stage of the FLIP app is NOW - Joining today gives brands an advantage of being ahead of the curve, boost their content, have high chances of going viral, establish their brand presence, commerce, and community ahead of the curve and gain superiority.
Although it's an ongoing work in progress, FLIP's content algorithm model creates a deeply commerce-centered, individually personalized, dynamic environment for brands and communities to thrive.
Upon reviewing the performance data, product commerce Shop data, and the consumer behavior predictive model, we project a deeply-rooted transition into an era of commerce that evolves into experiential & influencer marketing, alongside content creation that redefines consumer purchase behavior, as well as heavily expands the value & volume of social commerce.
As desperate as their user earnings promotion comes off, we built this fully-comprehensive experience overview of the source of video content and online commerce communities, FLIP, 'The Shopping Social Network'.
FLIP: 'The Shopping Social Network' & Center For Viral Creators, Commerce, and Users
FLIP's platform feels like a vintage Vine - Very 'blocky' and slow-loading. It frequently freezes, forcing users to close out and reopen the app, losing whatever content, product, or video feed they were engaging.
The platform does not yet offer ads, so it's strictly user-generated content based. The format of this content often mirrors TikTok content with split-screens, half reaction or DIY, half 'inspo-video' content. The content often gives off a Facebook Reel vibe with DIY content from decades ago and split-screens with FLIP Creators' original content.
As of right now, the social platform initially created to provide an experiential shopping experience, has been taken over by users urgently rushing to create platforms and become a 'Pioneer Creator' - one of the first to join and set the tone.
FLIP's unique requirements make for an interesting creator experience, while encourages every user to post at least one product video. Their requirements like linking a product to every video, engagement with other users' videos to earn additional earnings quicker, and other requirements will, overtime, encourage exponentially more and more users to create personalized content and engage with other shoppers greater than any social platform ever before FLIP.
This push of product content and promotion to join the app and get paid is driving a deep-rooted subconscious motivation to buy products that aren't needed, make videos about them, and most of all, the encouragement to engage with videos and creators to earn more money is creating a vastly expanding environment for experiential shopping.
Although FLIP suffers from extraordinary amount of spam comments and ai-profile bots, indicating a low-tolerance for multiple account creation and content spamming.
Despite these downfalls, the growth for this particular application, quite frankly our favorite alternative option, is doing something never-before-seen [or done] promotion - They are paying users to watch and scroll their feed and paying creators exponentially more earnings than TikTok.
FLIP: Experiential Shopping & Creator Benefits
FLIP is doing a fairly admirable job at providing experiential shopping as it is in its testing faze for user experience and interface. Putting the spammer volume and content quality aside, it's important to note not yet. the quality, nor even the promotional offers, but the structure and model for their commerce experience.
Putting the user and creator earnings compensation, copy-cat split-screen content, product linking, and requirements aside - Here are the app's features that we project will very likely make it a winner.
The content could use some improvement, along with their spam blockers, but overall the structure and community development within FLIP is truly setup for success by the end of 2025.
While FLIP is promoting their offer to pay users just to scroll, their acquisition is growing slower than they had likely hoped, given the quality of content and volume of spam accounts. This promotion is most probably a last-ditch effort to drive more downloads. To the advantage of new users and brands, this probability of going viral and reaching plenty of new customer with your first few posts is extraordinary - not to mention the advantage of being an original pioneer and notable authority on the platform for newcomers in the future - as long as you stay consistent with content.
While the loss of TikTok would be detrimental for TikTok Shop, music artists and bands, charitable fundraising efforts, high-quality video content, edits, and more, if only a fraction of TikTok brands and users migrated to FLIP, it could takeoff.
Brands with commerce shops on FLIP really only need just a couple high-engagement videos to boost their product sales and expand from there. In the next few months, newcomers that consistently post and engage and sell products will quickly become established as a pioneering authority within the platform.
According to their content metrics, the average "viral" video receives roughly 700,000 views at absolute most. The average FYP video has between 2,000 and 5,500 likes, with a few hundred dislikes.
Since FLIP is a fresh platform with plenty of improvements to make, the sooner you join FLIP, the quicker you can establish your brand as an industry-leading pioneer and source of authority. Consistent, quality and UGC content will skyrocket video engagement and brand product views in the early days of the app, especially supplemented by the actively current viewership boost for newly joined creators.
FLIP: The Launchpad Boost Brands Need to Skyrocket Social Commerce & Brand Loyalty
For the next few months, FLIP is boosting new user content, new product shops, and new promotional product review videos. Experience easy-to-make viral exposure from your videos that review, walk through features, and link products - Seriously, going viral has never been easier.
As a social platform designed to create communities around products, the FLIP algorithm heavily rewards quality content that reviews products, gives tutorials, and shows product features and benefits. Content about topics unrelated to products, shopping, or brands receive a small boost in comparison to product videos.
In order to post your first video, FLIP requires that you first purchase a product, ideally using your viewership earnings. From there, you must create a product review video before allowing freedom to post anything and everything you'd like. For the first 90-180 days, new users will receive a boost in earnings and video views, but users that stick to product content will receive an even greater boost, which has a high probability of developing an app-leading 'influencer' profile.
The ability to succeed, go viral, and become an influencer profile on FLIP has a very simple strategy.
Watch for earnings for an hour a day or more
Create a quality first video review and tutorial about your first purchase
Integrate your product commerce with the FLIP Shop
Create unique, quality product videos 2 times per day with product links
Buy a new relevant product twice a week to review and post
2 purchases per week, 2-3 product videos per day, link brand products
Consistently post, engage, and comment under 5 videos each day
First 90 days get free content, engagement, and reach boosts
Develop Affiliate Program that makes a commission for shop sales
Analyze and measure growth across engagement, community, and in-app commerce; pivot strategy from there
As more information and growth hacks are discovered, this strategy will be forced to adapt to different content, requirements, community engagement, and more. For now, take advantage of all the new user benefits and establish your in-app social commerce community as a market-leader before your competition even arrives onto the app.
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