Facebook Ads Case Study
+479%
Increase in ROI
Spanning 10 months
+57%
Increase Sales/mo.
New Customer Acquision
-83%
Decrease Cost/Acq.
Author Mark Roser came to us after struggling to develop and maintain a profitable Facebook Ads campaign. After just two weeks of our initial launch, his sales began to double weekly. Over the first 60 days, we were able to 4x his spend while maintaining a return of over $10 in sales for every dollar spent. After 4 months his revenue his 6-figures and by the end of that year, he had averaged a monthly growth of +57% increase in sales.
consumer data
the data-driven differentiation
Our first big breakthrough occurred just 3 days after initial launch, when we defined our most profitable market niche: Mothers aged 40+ with kids (primarily sons) under the age of 25 year old. Additionally, to segment an even more accurately pinpointed niche, narrowing that market of mothers to those who are Christian proved to be an even larger profit margin with incredibly low costs per acquisition (lower than $3).
Due to the nature of his novel - describing his journey wrestling with God after the loss of his son - We found that Mothers most aligned with the emotional [and religious] traits of his writing.
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By Week 8 of our campaign, we were officially driving sales at $2.23 per conversion on Facebook with an average order value of nearly $25.
This gave us a massive profit margin and an ROI above 11x ($11 in sales for every dollar spent on Facebook Ads).
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During the first 8 Weeks, our return on ad spend hovered between 8X and 9X.
As the weeks went on, we successfully scaled our ROAS to over 11X, which we maintained through 4-5 weeks - until we further increased spend - returning our ROAS to the 9X-10X range.
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When our partnership with Mark began, he was barely breaking even with his Facebook Ads. As an author of an individual publication, he had to spend his own money to run Facebook Ads.
Having spent thousands of dollars on ads already, he was desperate to get things going in a positive direction.
We successfully took his initial $2,000 investment and turned it into nearly 10X that much in sales. From that point forward, we surpassed the 6-figure mark and beyond, producing a total increase in sales of nearly 9,000% over the span of 10 months.
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From the birth of our first campaign until the holiday season later that year, we successfully skyrocketed his CVR to nearly 14% - otherwise converting a customer our of almost 14% of the website traffic hitting his landing page from our ads.
This performance metric alone demolished his industry average CVR of just over 3% - meaning that he was converting customers our of website traffic at over 10X the rate of his industry average.
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As a whole, our Facebook campaigns obliterated 99% of other advertisers in his industry, eventually leading to his recognition from Facebook.
From there, we received a team of Facebook experts who helped us maintain and scale his ads even further, while also receiving up to $30,000 in ad credit for our success.
Compared to competing advertisers in his vertical, we outranked over 99% of his industry by an incredible 5X-10X overall.