Retail brands benefit significantly from influencer partnerships, whether as a results of expanding potential customer reach, driving new customer acquisition, or simply serving as a source of organic, user-generated reviews and tutorial content, expanding commerce growth in 2025 will be much more effective with influencer partnerships

Discover groundbreaking innovations that are reshaping the retail landscape and revolutionizing the way we shop.

Believe it or not, the holiday season is just around the corner. These next couple of months are jam-packed with gift buying, discount shopping, and splurging on our family and friends. With that being said, it is vital that your brand is ready to compete for the attention of holiday shoppers, or risk getting left behind by your competitors.

In this article, we will go over three tips for leveraging your digital marketing strategies during the holiday season. What your brand should be doing, how they should be doing it, and what to expect for upcoming trends.

E-commerce is perhaps the most thriving industry that utilizes Facebook Ads. With so many different strategic elements, objectives, and audience enhancements, selling your product on Facebook should be easier than counting to ten. So why is it that so many companies struggle to reduce their costs, see a positive return, or even see any sales at all? In this article, we’ll dive into the latest Facebook Ads trends for the E-commerce industry and how companies in E-commerce can optimize their Facebook Ads.

62% of small business owners believe that Facebook Ads are ineffective. The largest reason behind this belief is because Facebook Ads are seen as too expensive. While it is true that advertisers with a larger budget drive up costs, there are a handful of ways that local businesses can actually reduce their costs and avoid being outbid by the larger companies. Here’s our quick step by step guide on how to create an effective Facebook campaign on a small budget.

Facebook is a platform that is constantly changing. Whether it’s new policies, new partnerships, or current events, the way companies run ads and the way Facebook chooses to show ads to consumers is constantly changing. After analyzing several industry reports from a variety of sources, we put together this list of 7 Facebook Ads trends for local businesses in 2021.

Deciding which platforms your business should be on is crucial for connecting with new customers and growing your business. The most common mistake small businesses make is thinking that they should be on every platform possible. The truth is, you only really need to be present on a couple of platforms to be successful. So how do you know which platforms your business should be on?

2020 permanently changed the way people use social media and there’s no doubt this will affect how businesses leverage social platforms in their marketing strategies. There is a handful of important data that small businesses should be aware of when developing a social media marketing strategy for 2021 (and on). Here are a few notable statistics and what they could mean for your business.

Using social media to promote a local business is a highly controversial topic in digital marketing. Many marketers believe that you can rely on solely social media to power your business’ growth, while many believe social media is a waste of time. It all depends on your industry, but a healthy dose of organic social media content could always prove beneficial.