E-commerce is perhaps the most thriving industry that utilizes Facebook Ads. With so many different strategic elements, objectives, and audience enhancements, selling your product on Facebook should be easier than counting to ten. So why is it that so many companies struggle to reduce their costs, see a positive return, or even see any sales at all? In this article, we’ll dive into the latest Facebook Ads trends for the E-commerce industry and how companies in E-commerce can optimize their Facebook Ads.

There are countless elements to writing a successful ad that converts. Everything from your budget to your audience targeting will determine how successful your ad will be. Above all else, there is one key element that will guarantee you target the right audience, say the right thing in your ad, create the right offer, and see positive results. We will reveal this number one copywriting secret in this article and explain how you can use it to guarantee a positive return on your ads.

Search Engine Optimization (SEO) is perhaps the most complex strategy in the marketing industry today. With so many moving parts, there’s not just one right way to approach it. In this article, we’ll cover the basic fundamentals to optimizing your website to rank higher on Google, drive more website traffic, and generate qualified leads.

If you have a business profile on Yelp (which you should), chances are you’ve been contacted about enhancing your profile or paying for Yelp Ads. That poses the question, are Yelp Ads right for your business? In this article, we’ll take a deep dive into some statistics surrounding advertising on Yelp and what that could mean for your business.

While there are countless different approaches to marketing an item, there are a few ways that have proven to work and thousands of ways that have proven not to work. This article focuses on ways that not only don’t work, but actually deter potential customers from considering your product or service.

Running Facebook Ads is a constant battle between strategic elements. Keeping an eye on your daily metrics to ensure your creative is not fatigued, audience is not over concentrated, and tracking is accurate are all keys to keeping your overall ad costs down and return up. If you notice that over time your costs are not decreasing or worse, have been increasing, it’s time to take a look into what may be causing that.

In this article, we’ll dive into three easy ways you can keep your Facebook Ad costs down.

Knowing how to run Facebook Ads on a small budget is not only critical for local businesses, but for anyone looking to generate high-quality leads through paid advertising. A small Facebook Ads budget provides the wireframe that shows us just how to turn a cold audience into a warm audience and a warm audience into leads, all with a simple campaign funnel.

A small budget on Facebook forces you to set up multi-step processes that take time to screen potential leads and drive volume through the top level of your sales funnel. In this article, we’ll show you just how to generate qualified leads and drive more sales volume by spending just $25 a day on Facebook Ads.

When writing an advertisement, there are several different elements you need to be aware of. The body copy has to be entertaining in order to keep a hold on the reader’s attention, the imagery has to stand out, and the offer has to encourage action. But each of these things only accounts for a fraction of the ad’s performance.

Without a value-packed, curiosity-piquing headline, the reader won’t even get to the body copy or the offer. In this post, we’ll go over the 50 best headlines in advertising history and how you can use them for your Facebook Ads, Google Ads, and blog articles.

Facebook advertisers will all tell you different things about what’s important and vital for creating successful Facebook Ads. In all reality, these things most often just make them 10 times more complicated than they have to be. In this article, we will break down our 3-step formula to developing a bulletproof Facebook Ads strategy.

Every small business should have a Google Business profile. Especially if you have a physical location, a Google Business profile can help bring more customers through your doors. Understanding how to leverage your Google Business profile will help increase your visibility on Google Search and connect with customers that are actively looking for your products or services.

As with every marketing decision, choosing between Search Ads and Display Ads should be done after determining which one aligns with your marketing objectives the most. There are a few pros and cons to each, but here’s a quick guide to help you make the best decision possible.

Google Ads are perhaps the most complex platform to develop an effective strategy for. With all of the different features, network partners, and campaign elements, choosing the most cost effective strategy for a local business can be difficult. If you’re a small business trying to run Google Ads and have found yourself experiencing outrageous costs, little to no results, and low quality leads, look no further. Here’s your ultimate guide to running affordable Google Ads.

Ever wonder how some businesses are able to drive thousands of website visitors every month? The secret isn’t behind paying for ads or needing a multi-million dollar company’s reputation (well, partly). If you prime your website’s format so search engines can easily navigate and understand it, establish authority, and publish consistent, quality content, you’ll be 90% of the way done.

Knowing which keywords to include on your website is crucial for ranking higher in search results. There are a few factors to keep in mind when finding the right keywords. That’s what we’ll go over in this article and tutorial.

62% of small business owners believe that Facebook Ads are ineffective. The largest reason behind this belief is because Facebook Ads are seen as too expensive. While it is true that advertisers with a larger budget drive up costs, there are a handful of ways that local businesses can actually reduce their costs and avoid being outbid by the larger companies. Here’s our quick step by step guide on how to create an effective Facebook campaign on a small budget.

Facebook is a platform that is constantly changing. Whether it’s new policies, new partnerships, or current events, the way companies run ads and the way Facebook chooses to show ads to consumers is constantly changing. After analyzing several industry reports from a variety of sources, we put together this list of 7 Facebook Ads trends for local businesses in 2021.

A common question for marketers who are just starting out is how to bid on Facebook Ads. Knowing the differences between each bidding strategy will help you optimize your costs for your chosen strategy and objective. The truth is, the right bid strategy can help local businesses compete with larger competitors and still produce great results. Here’s a breakdown of Facebook Ads bidding for small businesses.

A common term thrown around in the digital marketing industry is the phrase “sales funnel.” While the name may imply what it is, the actual function of it and why it’s important to have can be lost in the jargon. So what is a sales funnel, and why should you have one?

Deciding which platforms your business should be on is crucial for connecting with new customers and growing your business. The most common mistake small businesses make is thinking that they should be on every platform possible. The truth is, you only really need to be present on a couple of platforms to be successful. So how do you know which platforms your business should be on?

As of early 2021, DM Digital has been recognized by several outstanding organizations as one of the best digital marketing agencies for small businesses in Cincinnati. View our awards for social media marketing, digital advertising, content marketing, and much more here!