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The Latest Consumer Insights, Industry Trends, & Commerce Strategies.

The TikTok Ban and What It Means For TikTok Shop Brands, PLUS The Next ‘TikTok’ Platform

As users rush to find alternative communities and mobile apps for TikTok, there's only one new commerce, community-oriented app that out-features RedNote, Lemon8, Pinterest, and all other options.

It won't take just any app that centers around video content, community, creator compensation, and shopping experience to appear out of the frantic search as a result of the TikTok ban; Very few offer an algorithm anywhere close to as relevant nor any content as engaging as TikTok.

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Influencer Marketing Strategies to Drive New Retail Customer Acquisition in 2025

Retail brands benefit significantly from influencer partnerships, whether as a results of expanding potential customer reach, driving new customer acquisition, or simply serving as a source of organic, user-generated reviews and tutorial content, expanding commerce growth in 2025 will be much more effective with influencer partnerships

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content marketing Drew Minor content marketing Drew Minor

How to Use Content Marketing for Local Businesses

Content marketing is the strategic production of quality content that is targeted to provide a benefit to your ideal customers. It is not spamming your audience with random blog posts or social media content, it’s methodical and serves a purpose. Most of all, putting content out there and just hoping that someone will see it is not at all beneficial to your time or your brand.

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