Facebook Ads Case Study
+387%
Increase in ROI
Spanning 10 months
+112%
Increase Sales/mo.
Customer Lifetime
+172%
Increase in Value
A Health & Wellness Brand partnered with us after struggling to find a breakthrough in their online commerce and new customer acquisition. Throughout the first 30 Days, we developed Facebook Ads that added 22% more online sales to their monthly revenue. The next 30 Days brought an additional channel with TikTok Ads. The next 60 Days produced an average increase in monthly sales of roughly 112% each month across both Facebook and TikTok, while we more-then tripled our ROAS
paid acquisition
conquest data for new customers
Our initial campaign relied on current customer data and user-generated content from our Affiliates to reach similar users on Facebook and TikTok who were interested in the same type of products, fitness routines, and relied on reviews to drive their decision-making. On top of leveraging UGC as social proof, we introduced bulk offers and heavily discounted first purchases upon subscribing to a monthly order renewal.
Across Facebook and TikTok Ads, our Affiliate program, subscription program, and bulk orders, we successfully grew our monthly sales double the revenue 90 Days after our initial launch.
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By Week 5 of our campaign, we were officially driving sales at $4.73 per conversion on Facebook and $5.27 on TikTok, with an average order value of nearly $65.
This gave us a massive profit margin and an ROI above 14x ($14 in sales for every dollar spent on Facebook and TikTok Ads).
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During the first 4 Weeks, our return on ad spend hovered between 10X and 11X.
Over the next 2 weeks successfully scaled our ROAS to over 14X, which we maintained through 7-8 weeks - until we further increased spend - returning our ROAS to the 12X-13X range.
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After scaling our budget from 4-figures each month to 5-figures, our new customer acquisition rate gave us a heavy boost, averaging our monthly sales growth around 2.12X our revenue each month.