Facebook Ads Case Study
+217%
Increase in ROI
Sales over 6 months
+42%
Increase in MRR
Customer Acquisition
-53%
Decrease in Cost
One of our longest-standing partners and most the most consistent growth -A Food & Beverage Brand partnered with us in attempts to expand their regional market share through online sales. Despite our partnership enaring the span of 24-months, we never fail to develop new growth, acquisition, and conversion optimization strategies. From the start of our partnership, we’ve successfully increased their ROI by 217% on Facebook alone. Throughout spans of growth and stagnate performance, here are their growth highlights in spans of 90 Days at a time.
market acquisition
integral customer data alongside conversion optimization
Throughout the first 90 Days of our partnership, not many adjustments were made across their omni-channel marketing strategies. After little to no growth in sales were experienced, they demanded recommendations for change. With that, we terminated their daily offers, as these campaigns only ran one day every week on Facebook and produced a measly 6X ROAS.
After the first 90 Days of our recommended implementation of evergreen campaigns, their average ROAS grew to 8.5X, a 35% increase.
Another 90 Days following these changes, we were able to integrate additional sources for new data on our customers’ behavior to leverage an expanded opportunity for optimal campaign delivery.
At the end of those 90 Days, our average ROAS jumped to 12X, which produced twice as much in online sales as when we initially took over. As more weeks went by, we gradually increased their ROAS to 15X while achieving a 70% decrease in cost per acquisition, which now hovered between $2.80 and $4.10 across every Meta campaign.
We successfully transitioned this channel that used to drive $200,000 in MRR at most into a highly-profitable source of an additional $600k in online orders directly. Simultaneously, we added almost double as much value to our total average transaction - From $24 sales revenue per purchase to upwards of $46 in sales from each purchase.
Alternatively, we accelerated the rate of repeat purchases from 8% to 18% of our customers placing an order 3 times a month or more. Additionally, our average customer lifetime value jumped from 6% of customers converting at $200 a month to 14% of customers spending $300 a month or more.
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After the first 90 Days of our improved optimization adjustments, our performance metrics across the board obliterated their previous campaigns into dust.
Meanwhile, our average order value (AOV) doubled, from $28 to upwards of $48. Without increasing our ad spend, we successfully skyrocketed our AOV, ROAS, CVR, Conversion Value, and minimized our costs per acquisition, new customer, and repeat purchase.
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After the first 90 Days of our optimization alignment, we successfully scaled our ROAS from 6X to upwards of 15X, at no additional budget.
Our removal of daily promo ads and replacement with evergreen campaigns, as well as retargeting ads, we gradually improved our Return on Ad Spend by 65% each month.
Our evergreen campaign for various menu items at one point reached an ROI of 17.5X, with an AOV of $49.
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After successfully integrating new customer data to optimize delivery and reach ready-to-buy customers, we produced an additional 80% more online commerce orders, nearing a total direct-from-Meta sales revenue of $600,000.
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Along that same 90 Day timeline, we successfully produced an added 37% more rewards members for opt-ins to exclusive, personalized email & SMS campaigns.
After our first 10 months, we generated nearly 6-figures in added rewards subscriptions. Aside from email & SMS, this also allowed our retargeting campaigns to doubled in size, reaching just shy of half a million users on Facebook.
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With our intentional segmentation and focus on active customer retention, our campaigns across Facebook and Google accelerated not only our repeat purchase rate, but incentivized our average customer lifetime value from $200/month to over $300/month, with 2.5X as many customers falling under that threshold.
Our minimum lifetime value of $300/month was accelerated by our conversion optimization strategies across all retargeting campaigns, as we added purchase process-specific ads targeting users who abandoned their cart in the last 14 days, users who initiated a checkout but fell-off, and website traffic who browsed/ customized menu items but didn’t add them to their cart.
These newly implemented campaigns targeted very niche market segments with very specific offers, such as reduced fees or product-specific discounts.
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At the start of our partnership, our client averaged a decent 8%of customers who placed an order 3 times or more each month.
After 90 Days of our full-throttle optimization adjustments, that amount increased to 18% of customers who not only completed a purchase 3 times or more a month, but spent a minimum value equating 50% more than the previous $100/month threshoid.
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Throughout the first 10 months of implementing our fresh strategies, we added nearly 6-figures in rewards program members.
This brought our total amount of subscribers to shy of half a million. These subscriptions helped not only produce an additional +80% in average sales per each email/SMS campaign, but expanded our retargeting market by 33%.
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Our overall average ticket value settled in a range between $26 - $31. Prior to our partnership, any order over $30 was considered ideal.
Towards the end of 2023 however, our average order value was over $40 for every single Meta campaign, with the best of them reaching upwards of $49 per transaction.
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As our new data integrations and target market segments accelerated overall new customer acquisition, our overall amount of engaged users on social media and Google skyrocketed along with it.
Our overall retarget market was initially very minimal, but after new conversion optimization adjustments and data acquisition sources, our overall customer market segment expanded with an extra 33% users.
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Throughout the final 30 days of 2024, we integrated additional event tags for tracking non-transactional conversion steps along with their associated value.
This addition allowed us to measure and indicate that 54% of our initiated checkouts from Meta traffic were left abandoned, with a potential added sales revenue of nearly 62%.
Upon discovering this, we immediately segmented new audience markets to deliver limited, exclusive offers to.
This effort decreased our abandon cart rate by roughly 20%, simultaneously adding an extra 24% in sales revenue without increasing budget.