How to Grow Your Online Commerce Sales in 2025
2024 was a year for groundbreaking expansion online for retail brands. As brands learned to adapt to consumer demands, there are dozens of consumer trends that are essential for success with growing commerce sales in 2025.
Our Takeaways from the Retail Consumer & Online Commerce Trends Reports below are hugely focused on ease and convenience, personalized marketing, experiences, and building consumer trust.
Our Top 3:
Simplify your checkout process; consumers should not have to click more than 3 times to place their order, nor should they have to worry about extra fees, slow delivery, difficult return policies, and if you want to go above and beyond, 58% of consumers will only purchase products with free delivery.
Omni-Channel Commerce: Provide a seamless transition in a personalized shopping experience across your brand website, Amazon store, marketplace shops, mobile in-app, and physical shopping experience. Emphasis on personalized experience and omni-channel commerce.
Social Media, Influencers, and User-Generated Content (UGC): Social media has been growing non-stop since 2015 and if you’re going to count it out this year, don’t be surprised when customers count you out of their final purchase decision. Over 70% of consumers find the brands they buy from on social media, while nearly just as many use social media to research product reviews and user-generated content (product tutorials, reviews, etc.). Nearly 60% of consumers buy products seen with influencers and over 70% of consumers use product content from affiliates, influencers, and regular people alike to determine their final purchase decision.
With those three points taken, carefully consider how you will evolve your customer experience to invite expansive growth and commerce channels throughout 2025.
Retail Consumer Trend Insights stand to show a long list of consumer demands for ease, convenience, and a simplified shopping experience going into 2025.
The consumer product research stage is essential to reach new customers during, carefully take into consideration how and where you can reach and drive acquisition there.
