Facebook & TikTok Ads Case Study
+279%
Increase in ROI
Average sales
+89%
Increase in MRR
Average Order
+48%
Increase in Value
Upon our partnership with this Outdoor Grilling Brand, we developed a multi-channel marketing strategy and an omni-channel online commerce strategy across Facebook, TikTok, Influencer partnerships, our Affiliate program, Google Shopping Marketplace, Amazon, and organic content marketing through User-Generated Content, media outlets PR, podcasts, and more organic & traditional channels. In the first 60 Days, our ROI produced 3.8x as much in sales per dollar spent than before, we added nearly 90% in sales each month, and our average transaction value improved by almost 50%.
omni-channel commerce
integrative commerce channels, customer acquisition, & conversion optimization
During the first 60 Days of our partnership, we launched full-steam ahead with Facebook Ads, TikTok Ads, PR campaigns and brand-new Influencer & Affiliate Partnerships.
Facebook maintained a steady volume of customer acquisition while TikTok supplemented brand recognition. The content published from our Influencers and Affiliates provided a heavy push in organic website traffic, as well as added about 20% more online sales.
At the end of our initial 60 Days, our average ROAS shot up by 3.8X, making our Facebook and TikTok campaigns highly-profitable and a source for over 55% of our additional online commerce, generating well above 6-figures in monthly recurring revenue (MRR). Our campaigns created 77% more new customers in those first 60 Days, while increasing each average order transaction value by 48%.
Our PR campaigns drove one-off mass volumes of traffic, adding about 590% more website visitors than our standard week. An estimated 10% of our online sales came as a result of each PR stint.
Altogether, each channel combined resulted in almost triple our monthly sales in just 60 Days, all while our website traffic increased by 672% and our bulk offer deals from Facebook and TikTok made up 64% of our additional commerce and averaged a transaction value 39% higher than before our partnership.
Altogether, our organic content marketing strategies proved to result in mass influxes of traffic and sales volume, and even an AOV nearly 73% higher than normal, while the bulk of our sales occurred from TikTok and primarily, Facebook.
Lastly, the last 30 Days we hosted a Giveaway contest in which users could submit entries by posting images of/with our products, tagging us, and sharing our original post announcing the contest and guidelines. An additional entry could be earned by tagging 3 friends in the comments of our announcement, 3 more entries by posting an product video, and an entry for every 10 tickets won (1 ticket won for every $1 spent on our site, sets of tickets bought on our site - $10 for 10 tickets, $25 for 30 tickets, $50 for 70 tickets, etc. - and last but not least, 5 tickets for every mail-in entry).
The winner of the giveaway was announced at the end of those next 30 Days and had contributed to at roughly 15% of our additional commerce site sales, as nearly 270 users entered to win a prize valued at $500 and 3 free product packages.
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After the first 60 Days of our full-steam ahead, omni-channel commerce optimization, we successfully scaled our ROAS to produce 3.79X more sales in return for every dollar spent.
Facebook Ads drove roughly 64% of this return in online sales in comparison to TikTok, but collectively combined they accounted for roughly 62%.
Our average transaction value from both channels combined came in around 39% higher than their initial AOV.
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After successfully integrating new commerce channels and promotional campaigns to optimize for reaching ready-to-buy consumers, our online commerce sales grew by 89% monthly, 55% of this additional revenue of which resulted from Facebook and TikTok, 20% from Influencer and Affiliate partnerships, and at least 10% from PR via media outlets and podcasts.
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As a result of these campaign over that same 60 Day timeline, we received an additional 70% more monthly product subscribers, making up about 25% of our added MRR.
Our average LTV of subscribers was nearly 60% higher than our initial AOV.
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As a result of our cross-integrated campaigns for Facebook Ads, TikTok Ads, Influencer and Affiliate partnerships, PR across different media outlets, and a Giveaway Contest, we nearly tripled monthly online sales in just 60 Days.
Each commerce channel accounted for the following breakdown in added commerce: 55% from Facebook and TikTok, 20% from partnerships, 15% from giveaway entries, and 10% assumably from PR efforts.
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Over the course of these 60 Days, our overall traffic to our website increased by 680% - equating to 7.8X the volume.
After each PR airing, our direct traffic following those a lone increased our traffic volume by 590%.
Altogether in total, the additional traffic from ad campaigns, partnerships, and our contest produced an accumulated influx of 672% over those 60 Days.
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Our average transaction value experienced drastic increases to our initial AOV. From paid ads, we averaged 39% higher AOV. From partnerships, which promoted, bulk offers, a 73% higher transaction value.
These extra product upsells contributed to an overwhelming return of $3.8X the sales revenue in return for every dollar spent.
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The influx of creator-content from partnerships and UGC from the contest skyrocketed our overall reach and engagement on social media.
TikTok alone experienced an uptick in views of nearly 1,250% while Facebook about 840%.
We extended our organic reach to nearly 27M users and noticed the impact of this during our contest as our average cost per impression (CPM) across our campaigns even dipped by over 20%.