2020 permanently changed the way people use social media and there’s no doubt this will affect how businesses leverage social platforms in their marketing strategies. There is a handful of important data that small businesses should be aware of when developing a social media marketing strategy for 2021 (and on). Here are a few notable statistics and what they could mean for your business.

Restaurants were arguably the hardest hit industry during the pandemic in 2020. With mandates limiting public gatherings, indoor dining, and business hours, restaurants experienced little to no foot traffic, forcing them to adapt and find innovative ways to cater to their customers. Delivery services like UberEats and Doordash experienced a skyrocket in market share and more than doubled their revenue from 2019. While 2020 brought devastation to many local restaurants, 2021 brings hope and plentiful hard-earned lessons. Here are some trends for the restaurant industry that will help them thrive in 2021.

The ecommerce industry experienced a massive increase in sales and profitability in 2020 and that trend is projected to grow even more in 2021. The Covid-19 pandemic forced businesses and consumers alike to adapt and change the way they buy, sell, and interact. The result was a new, innovative way to shop with convenience and ease. After experiencing the convenience of ordering a product and it arriving to your door within hours, it’s highly unlikely that consumers will regress from this trend after the pandemic. It’s essential that small businesses understand what that means for their industry so they can stay ahead of the trend and not fall behind.

62% of small business owners don’t believe Facebook Ads work. With 9 million advertisers that use the platform, who can blame them? Here’s our guide to using Facebook Ads for small businesses - no matter what the size of your budget is.

Listing your business online is a great way to implement an inbound marketing strategy. Not only are the backlinks from your directory profiles an important element to successful SEO, but they increase your organic exposure dramatically as well. Listing your business in a directory allows people who are actively searching for your industry find your company name among other competitors and help drive more high quality leads.

Using social media to promote a local business is a highly controversial topic in digital marketing. Many marketers believe that you can rely on solely social media to power your business’ growth, while many believe social media is a waste of time. It all depends on your industry, but a healthy dose of organic social media content could always prove beneficial.

Email marketing can be a great way to re-engage potential clients and current customers. You can distribute helpful information, promote a limited time offer, and drive traffic to your website. There are a lot of factors that play into your open rate, click rate, and conversion rate, but here are 3 crucial details that are essential for getting your email subscribers from seeing your email in their inbox to taking a desired action.

The biggest pitfall local businesses face when running digital ads on social media or search comes when they either misunderstand or fail to analyze the data their ad campaigns provide. This data provides insight into what works for your company when advertising and what doesn’t, and also reveals areas of improvement that could make your marketing dollars go even further. Let’s take a look into key variables to keep your eye on and how you can interpret them as performance.

These days, everything is online. Digital marketing has become the most cost-effective way to reach your audience and I don’t see that changing anytime soon. So if digital marketing is so effective and revolutionary, what’s the need for traditional marketing methods such as print ads and direct mail? The truth is, while these methods of communication may not be as sought after or engaging as they once were, they offer a phenomenal opportunity to build strong connections to your audience outside of a search engine or social media platform.

Trying to run Facebook Ads on a small budget can be extremely tedious. It requires the knowledge of how to stretch a dollar and ensure a positive return on whatever it is you may spend. If you are one of the small business owners that believes Facebook Ads either don’t work or require a large budget, this article is for you. Here’s how you can run effective Facebook Ads on a small budget.

Search engine optimization is the epitome of digital marketing scams. It’s a black hole of misinformation, complex technicalities, tireless effort, and learning. No one knows the exact rules of the game when it comes to getting on the first page of the search engine results, but many tried and test strategies have proven very beneficial for industry-leading experts. Today, we will dive into some of those strategies. So buckle up, this will be a long (and very informative) one.

GM, Amazon, Bud Light Seltzer, Rocket Mortgage, Paramount, Cheetos, and Doritos. How many times do you think we will hear these names over the next few days when talking about the best Super Bowl commercials? My guess is too many.

Instead of putting together a list of the best commercials or my favorite commercials, here’s a list of the Top 5 most underrated commercials. So here we go - the commercials that didn’t get as much attention as they should have.

It’s that time of year again. Superbowl Sunday is approaching quickly and that means hundreds of millions of dollars being spent on ads. With most major companies releasing sneak peeks of their ads this week, I decided to write about the 5 most memorable Superbowl ads of all time, along with what marketing strategies we can learn from them.

Setting up a successful ad campaign is difficult enough. But once your audience clicks through your ad, what do they see?

Landing pages are a vital part to running successful campaigns. Your campaign could have a click through rate of 100%, but if your landing page isn’t optimized for conversions, you won’t see any. So how do you create a successful landing page?

Writing content for social media can feel like a dry and repetitive process. Chances are, if you feel that way about your social media, so does your audience. That’s why it’s so important to change things up and offer different types of value. In this blog article, I will unravel how to write social media content that keeps your audience engaged. If you’re looking for how to make better content or simply looking for content ideas, this article is just for you.