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The Latest Consumer Insights, Industry Trends, & Commerce Strategies.

Influencer Marketing Strategies to Drive New Retail Customer Acquisition in 2025

Retail brands benefit significantly from influencer partnerships, whether as a results of expanding potential customer reach, driving new customer acquisition, or simply serving as a source of organic, user-generated reviews and tutorial content, expanding commerce growth in 2025 will be much more effective with influencer partnerships

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industry trends Drew Minor industry trends Drew Minor

How to Grow Your Online Commerce Sales in 2025

Consumers adapted to new technology on a massive scale in 2024, giving us new insight into the customer experience as it fits consumer behavior.

From social media commerce to influencer sales, new features in the checkout process to customer demands for their purchase experience - Here are the latest trends that will make-or-break a customer completing their purchase in 2025.

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digital advertising Drew Minor digital advertising Drew Minor

Consumer Data: Predicting Behavior & Reaching Customers Who Are Ready to Buy

Optimizing for conversions is a multi-faceted skill that requires thoroughly-detailed analysis, measurable improvement, and achievable results. By breaking our conversion process down, we can not only identify areas of improvement, but tailor new ads and offers to target potential customers who initiated the conversion process, but fell off - Not only increasing our conversion/acquisition rates, but producing additional revenue at little to no cost.

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