There is nothing more daunting (for me) than wondering what could be. What if I had spent more time on social media content, what if I had spent more time networking, what if I had let my ads run longer, what if I had started using a different channel earlier.

The thought of missing out on potential opportunities scares me to my core - which is why I double and triple check every possible platform for potential opportunities when working with clients. So what marketing strategies should you use and more importantly, how do you know?

There is no tell-tale guide to knowing what marketing channels to pursue, but there are things to help you decide. Here are 8 starting points to help guide your decision.

From 2020 to 2021, DM Digital helped increase Neighborhood Allies’ monthly website traffic by 900%, gain over 1,600% more newsletter subscriptions, and receive over 20% more donations. With an organic multi-channel strategy of SEO and social media content, DM Digital supplemented the nonprofit organization’s growth even further with Google Search Ads.

Search Engine Optimization (SEO) is perhaps the most complex strategy in the marketing industry today. With so many moving parts, there’s not just one right way to approach it. In this article, we’ll cover the basic fundamentals to optimizing your website to rank higher on Google, drive more website traffic, and generate qualified leads.

If you have a business profile on Yelp (which you should), chances are you’ve been contacted about enhancing your profile or paying for Yelp Ads. That poses the question, are Yelp Ads right for your business? In this article, we’ll take a deep dive into some statistics surrounding advertising on Yelp and what that could mean for your business.

Ever wonder how some businesses are able to drive thousands of website visitors every month? The secret isn’t behind paying for ads or needing a multi-million dollar company’s reputation (well, partly). If you prime your website’s format so search engines can easily navigate and understand it, establish authority, and publish consistent, quality content, you’ll be 90% of the way done.

Knowing which keywords to include on your website is crucial for ranking higher in search results. There are a few factors to keep in mind when finding the right keywords. That’s what we’ll go over in this article and tutorial.

Listing your business online is a great way to implement an inbound marketing strategy. Not only are the backlinks from your directory profiles an important element to successful SEO, but they increase your organic exposure dramatically as well. Listing your business in a directory allows people who are actively searching for your industry find your company name among other competitors and help drive more high quality leads.

Search engine optimization is the epitome of digital marketing scams. It’s a black hole of misinformation, complex technicalities, tireless effort, and learning. No one knows the exact rules of the game when it comes to getting on the first page of the search engine results, but many tried and test strategies have proven very beneficial for industry-leading experts. Today, we will dive into some of those strategies. So buckle up, this will be a long (and very informative) one.