As with every marketing decision, choosing between Search Ads and Display Ads should be done after determining which one aligns with your marketing objectives the most. There are a few pros and cons to each, but here’s a quick guide to help you make the best decision possible.

Google Ads are perhaps the most complex platform to develop an effective strategy for. With all of the different features, network partners, and campaign elements, choosing the most cost effective strategy for a local business can be difficult. If you’re a small business trying to run Google Ads and have found yourself experiencing outrageous costs, little to no results, and low quality leads, look no further. Here’s your ultimate guide to running affordable Google Ads.

Ever wonder how some businesses are able to drive thousands of website visitors every month? The secret isn’t behind paying for ads or needing a multi-million dollar company’s reputation (well, partly). If you prime your website’s format so search engines can easily navigate and understand it, establish authority, and publish consistent, quality content, you’ll be 90% of the way done.

Knowing which keywords to include on your website is crucial for ranking higher in search results. There are a few factors to keep in mind when finding the right keywords. That’s what we’ll go over in this article and tutorial.

62% of small business owners believe that Facebook Ads are ineffective. The largest reason behind this belief is because Facebook Ads are seen as too expensive. While it is true that advertisers with a larger budget drive up costs, there are a handful of ways that local businesses can actually reduce their costs and avoid being outbid by the larger companies. Here’s our quick step by step guide on how to create an effective Facebook campaign on a small budget.

Facebook is a platform that is constantly changing. Whether it’s new policies, new partnerships, or current events, the way companies run ads and the way Facebook chooses to show ads to consumers is constantly changing. After analyzing several industry reports from a variety of sources, we put together this list of 7 Facebook Ads trends for local businesses in 2021.

A common question for marketers who are just starting out is how to bid on Facebook Ads. Knowing the differences between each bidding strategy will help you optimize your costs for your chosen strategy and objective. The truth is, the right bid strategy can help local businesses compete with larger competitors and still produce great results. Here’s a breakdown of Facebook Ads bidding for small businesses.

A common term thrown around in the digital marketing industry is the phrase “sales funnel.” While the name may imply what it is, the actual function of it and why it’s important to have can be lost in the jargon. So what is a sales funnel, and why should you have one?

Deciding which platforms your business should be on is crucial for connecting with new customers and growing your business. The most common mistake small businesses make is thinking that they should be on every platform possible. The truth is, you only really need to be present on a couple of platforms to be successful. So how do you know which platforms your business should be on?

As of early 2021, DM Digital has been recognized by several outstanding organizations as one of the best digital marketing agencies for small businesses in Cincinnati. View our awards for social media marketing, digital advertising, content marketing, and much more here!

2020 permanently changed the way people use social media and there’s no doubt this will affect how businesses leverage social platforms in their marketing strategies. There is a handful of important data that small businesses should be aware of when developing a social media marketing strategy for 2021 (and on). Here are a few notable statistics and what they could mean for your business.

Restaurants were arguably the hardest hit industry during the pandemic in 2020. With mandates limiting public gatherings, indoor dining, and business hours, restaurants experienced little to no foot traffic, forcing them to adapt and find innovative ways to cater to their customers. Delivery services like UberEats and Doordash experienced a skyrocket in market share and more than doubled their revenue from 2019. While 2020 brought devastation to many local restaurants, 2021 brings hope and plentiful hard-earned lessons. Here are some trends for the restaurant industry that will help them thrive in 2021.

The ecommerce industry experienced a massive increase in sales and profitability in 2020 and that trend is projected to grow even more in 2021. The Covid-19 pandemic forced businesses and consumers alike to adapt and change the way they buy, sell, and interact. The result was a new, innovative way to shop with convenience and ease. After experiencing the convenience of ordering a product and it arriving to your door within hours, it’s highly unlikely that consumers will regress from this trend after the pandemic. It’s essential that small businesses understand what that means for their industry so they can stay ahead of the trend and not fall behind.

62% of small business owners don’t believe Facebook Ads work. With 9 million advertisers that use the platform, who can blame them? Here’s our guide to using Facebook Ads for small businesses - no matter what the size of your budget is.

Listing your business online is a great way to implement an inbound marketing strategy. Not only are the backlinks from your directory profiles an important element to successful SEO, but they increase your organic exposure dramatically as well. Listing your business in a directory allows people who are actively searching for your industry find your company name among other competitors and help drive more high quality leads.

Using social media to promote a local business is a highly controversial topic in digital marketing. Many marketers believe that you can rely on solely social media to power your business’ growth, while many believe social media is a waste of time. It all depends on your industry, but a healthy dose of organic social media content could always prove beneficial.

Email marketing can be a great way to re-engage potential clients and current customers. You can distribute helpful information, promote a limited time offer, and drive traffic to your website. There are a lot of factors that play into your open rate, click rate, and conversion rate, but here are 3 crucial details that are essential for getting your email subscribers from seeing your email in their inbox to taking a desired action.

The biggest pitfall local businesses face when running digital ads on social media or search comes when they either misunderstand or fail to analyze the data their ad campaigns provide. This data provides insight into what works for your company when advertising and what doesn’t, and also reveals areas of improvement that could make your marketing dollars go even further. Let’s take a look into key variables to keep your eye on and how you can interpret them as performance.

These days, everything is online. Digital marketing has become the most cost-effective way to reach your audience and I don’t see that changing anytime soon. So if digital marketing is so effective and revolutionary, what’s the need for traditional marketing methods such as print ads and direct mail? The truth is, while these methods of communication may not be as sought after or engaging as they once were, they offer a phenomenal opportunity to build strong connections to your audience outside of a search engine or social media platform.

Trying to run Facebook Ads on a small budget can be extremely tedious. It requires the knowledge of how to stretch a dollar and ensure a positive return on whatever it is you may spend. If you are one of the small business owners that believes Facebook Ads either don’t work or require a large budget, this article is for you. Here’s how you can run effective Facebook Ads on a small budget.