Facebook is a platform that is constantly changing. Whether it’s new policies, new partnerships, or current events, the way companies run ads and the way Facebook chooses to show ads to consumers is constantly changing. After analyzing several industry reports from a variety of sources, we put together this list of 7 Facebook Ads trends for local businesses in 2021.

A common question for marketers who are just starting out is how to bid on Facebook Ads. Knowing the differences between each bidding strategy will help you optimize your costs for your chosen strategy and objective. The truth is, the right bid strategy can help local businesses compete with larger competitors and still produce great results. Here’s a breakdown of Facebook Ads bidding for small businesses.

A common term thrown around in the digital marketing industry is the phrase “sales funnel.” While the name may imply what it is, the actual function of it and why it’s important to have can be lost in the jargon. So what is a sales funnel, and why should you have one?

62% of small business owners don’t believe Facebook Ads work. With 9 million advertisers that use the platform, who can blame them? Here’s our guide to using Facebook Ads for small businesses - no matter what the size of your budget is.

The biggest pitfall local businesses face when running digital ads on social media or search comes when they either misunderstand or fail to analyze the data their ad campaigns provide. This data provides insight into what works for your company when advertising and what doesn’t, and also reveals areas of improvement that could make your marketing dollars go even further. Let’s take a look into key variables to keep your eye on and how you can interpret them as performance.

These days, everything is online. Digital marketing has become the most cost-effective way to reach your audience and I don’t see that changing anytime soon. So if digital marketing is so effective and revolutionary, what’s the need for traditional marketing methods such as print ads and direct mail? The truth is, while these methods of communication may not be as sought after or engaging as they once were, they offer a phenomenal opportunity to build strong connections to your audience outside of a search engine or social media platform.

Trying to run Facebook Ads on a small budget can be extremely tedious. It requires the knowledge of how to stretch a dollar and ensure a positive return on whatever it is you may spend. If you are one of the small business owners that believes Facebook Ads either don’t work or require a large budget, this article is for you. Here’s how you can run effective Facebook Ads on a small budget.