Retail brands benefit significantly from influencer partnerships, whether as a results of expanding potential customer reach, driving new customer acquisition, or simply serving as a source of organic, user-generated reviews and tutorial content, expanding commerce growth in 2025 will be much more effective with influencer partnerships

Discover groundbreaking innovations that are reshaping the retail landscape and revolutionizing the way we shop.

All the essential custom metrics you need to scale your DTC e-commerce brand in 2024.

Top social media marketing trends to scale your DTC e-commerce brand in 2024. The ultimate guide to improve your ROI and drive more online sales.

Believe it or not, the holiday season is just around the corner. These next couple of months are jam-packed with gift buying, discount shopping, and splurging on our family and friends. With that being said, it is vital that your brand is ready to compete for the attention of holiday shoppers, or risk getting left behind by your competitors.

In this article, we will go over three tips for leveraging your digital marketing strategies during the holiday season. What your brand should be doing, how they should be doing it, and what to expect for upcoming trends.

E-commerce is perhaps the most thriving industry that utilizes Facebook Ads. With so many different strategic elements, objectives, and audience enhancements, selling your product on Facebook should be easier than counting to ten. So why is it that so many companies struggle to reduce their costs, see a positive return, or even see any sales at all? In this article, we’ll dive into the latest Facebook Ads trends for the E-commerce industry and how companies in E-commerce can optimize their Facebook Ads.

While there are countless different approaches to marketing an item, there are a few ways that have proven to work and thousands of ways that have proven not to work. This article focuses on ways that not only don’t work, but actually deter potential customers from considering your product or service.

Running Facebook Ads is a constant battle between strategic elements. Keeping an eye on your daily metrics to ensure your creative is not fatigued, audience is not over concentrated, and tracking is accurate are all keys to keeping your overall ad costs down and return up. If you notice that over time your costs are not decreasing or worse, have been increasing, it’s time to take a look into what may be causing that.

In this article, we’ll dive into three easy ways you can keep your Facebook Ad costs down.

Knowing how to run Facebook Ads on a small budget is not only critical for local businesses, but for anyone looking to generate high-quality leads through paid advertising. A small Facebook Ads budget provides the wireframe that shows us just how to turn a cold audience into a warm audience and a warm audience into leads, all with a simple campaign funnel.

A small budget on Facebook forces you to set up multi-step processes that take time to screen potential leads and drive volume through the top level of your sales funnel. In this article, we’ll show you just how to generate qualified leads and drive more sales volume by spending just $25 a day on Facebook Ads.

Facebook advertisers will all tell you different things about what’s important and vital for creating successful Facebook Ads. In all reality, these things most often just make them 10 times more complicated than they have to be. In this article, we will break down our 3-step formula to developing a bulletproof Facebook Ads strategy.

62% of small business owners believe that Facebook Ads are ineffective. The largest reason behind this belief is because Facebook Ads are seen as too expensive. While it is true that advertisers with a larger budget drive up costs, there are a handful of ways that local businesses can actually reduce their costs and avoid being outbid by the larger companies. Here’s our quick step by step guide on how to create an effective Facebook campaign on a small budget.

Facebook is a platform that is constantly changing. Whether it’s new policies, new partnerships, or current events, the way companies run ads and the way Facebook chooses to show ads to consumers is constantly changing. After analyzing several industry reports from a variety of sources, we put together this list of 7 Facebook Ads trends for local businesses in 2021.

A common question for marketers who are just starting out is how to bid on Facebook Ads. Knowing the differences between each bidding strategy will help you optimize your costs for your chosen strategy and objective. The truth is, the right bid strategy can help local businesses compete with larger competitors and still produce great results. Here’s a breakdown of Facebook Ads bidding for small businesses.

A common term thrown around in the digital marketing industry is the phrase “sales funnel.” While the name may imply what it is, the actual function of it and why it’s important to have can be lost in the jargon. So what is a sales funnel, and why should you have one?

Deciding which platforms your business should be on is crucial for connecting with new customers and growing your business. The most common mistake small businesses make is thinking that they should be on every platform possible. The truth is, you only really need to be present on a couple of platforms to be successful. So how do you know which platforms your business should be on?

As of early 2021, DM Digital has been recognized by several outstanding organizations as one of the best digital marketing agencies for small businesses in Cincinnati. View our awards for social media marketing, digital advertising, content marketing, and much more here!

2020 permanently changed the way people use social media and there’s no doubt this will affect how businesses leverage social platforms in their marketing strategies. There is a handful of important data that small businesses should be aware of when developing a social media marketing strategy for 2021 (and on). Here are a few notable statistics and what they could mean for your business.

Restaurants were arguably the hardest hit industry during the pandemic in 2020. With mandates limiting public gatherings, indoor dining, and business hours, restaurants experienced little to no foot traffic, forcing them to adapt and find innovative ways to cater to their customers. Delivery services like UberEats and Doordash experienced a skyrocket in market share and more than doubled their revenue from 2019. While 2020 brought devastation to many local restaurants, 2021 brings hope and plentiful hard-earned lessons. Here are some trends for the restaurant industry that will help them thrive in 2021.

The ecommerce industry experienced a massive increase in sales and profitability in 2020 and that trend is projected to grow even more in 2021. The Covid-19 pandemic forced businesses and consumers alike to adapt and change the way they buy, sell, and interact. The result was a new, innovative way to shop with convenience and ease. After experiencing the convenience of ordering a product and it arriving to your door within hours, it’s highly unlikely that consumers will regress from this trend after the pandemic. It’s essential that small businesses understand what that means for their industry so they can stay ahead of the trend and not fall behind.

62% of small business owners don’t believe Facebook Ads work. With 9 million advertisers that use the platform, who can blame them? Here’s our guide to using Facebook Ads for small businesses - no matter what the size of your budget is.