Content marketing is the strategic production of quality content that is targeted to provide a benefit to your ideal customers. It is not spamming your audience with random blog posts or social media content, it’s methodical and serves a purpose. Most of all, putting content out there and just hoping that someone will see it is not at all beneficial to your time or your brand.

Every small business should have a Google Business profile. Especially if you have a physical location, a Google Business profile can help bring more customers through your doors. Understanding how to leverage your Google Business profile will help increase your visibility on Google Search and connect with customers that are actively looking for your products or services.

As with every marketing decision, choosing between Search Ads and Display Ads should be done after determining which one aligns with your marketing objectives the most. There are a few pros and cons to each, but here’s a quick guide to help you make the best decision possible.

2020 permanently changed the way people use social media and there’s no doubt this will affect how businesses leverage social platforms in their marketing strategies. There is a handful of important data that small businesses should be aware of when developing a social media marketing strategy for 2021 (and on). Here are a few notable statistics and what they could mean for your business.

Email marketing can be a great way to re-engage potential clients and current customers. You can distribute helpful information, promote a limited time offer, and drive traffic to your website. There are a lot of factors that play into your open rate, click rate, and conversion rate, but here are 3 crucial details that are essential for getting your email subscribers from seeing your email in their inbox to taking a desired action.

The biggest pitfall local businesses face when running digital ads on social media or search comes when they either misunderstand or fail to analyze the data their ad campaigns provide. This data provides insight into what works for your company when advertising and what doesn’t, and also reveals areas of improvement that could make your marketing dollars go even further. Let’s take a look into key variables to keep your eye on and how you can interpret them as performance.

These days, everything is online. Digital marketing has become the most cost-effective way to reach your audience and I don’t see that changing anytime soon. So if digital marketing is so effective and revolutionary, what’s the need for traditional marketing methods such as print ads and direct mail? The truth is, while these methods of communication may not be as sought after or engaging as they once were, they offer a phenomenal opportunity to build strong connections to your audience outside of a search engine or social media platform.

Trying to run Facebook Ads on a small budget can be extremely tedious. It requires the knowledge of how to stretch a dollar and ensure a positive return on whatever it is you may spend. If you are one of the small business owners that believes Facebook Ads either don’t work or require a large budget, this article is for you. Here’s how you can run effective Facebook Ads on a small budget.