Optimizing for conversions is a multi-faceted skill that requires thoroughly-detailed analysis, measurable improvement, and achievable results. By breaking our conversion process down, we can not only identify areas of improvement, but tailor new ads and offers to target potential customers who initiated the conversion process, but fell off - Not only increasing our conversion/acquisition rates, but producing additional revenue at little to no cost.

All the essential custom metrics you need to scale your DTC e-commerce brand in 2024.

There is nothing more daunting (for me) than wondering what could be. What if I had spent more time on social media content, what if I had spent more time networking, what if I had let my ads run longer, what if I had started using a different channel earlier.

The thought of missing out on potential opportunities scares me to my core - which is why I double and triple check every possible platform for potential opportunities when working with clients. So what marketing strategies should you use and more importantly, how do you know?

There is no tell-tale guide to knowing what marketing channels to pursue, but there are things to help you decide. Here are 8 starting points to help guide your decision.

2021 gave us the ability to produce groundbreaking results for clients across all industries. From E-Commerce brands to B2B services, we helped our clients grow by over 300% across the board.

Below are our Top 10 groundbreaking results we generated for clients in 2021:

1. Average ROAS of 550% across all clients

2. Top ROAS over 850%

3. Increased website traffic by 900% (Q1 to Q4)

According to Nielsen, the average return on ad spend (ROAS) for E-Commerce brands is around 287%. This number may sound like an impressive statistic, but after factoring in overhead, this leaves much less room for profit.

This average also indicates that many brands see less than 2.0x return on their ad spend, and few brands see much more than 4.0x. That being said, with the perfect combination of audience targeting, creative content, and promotional offers, wonderful things can happen.

These results stem best from knowing your ideal audience inside and out, which is what we strive to do for each and every one of our clients. In this article, we’ll dive into how we got one of our E-Commerce clients up to as much as 850% ROAS.

Believe it or not, the holiday season is just around the corner. These next couple of months are jam-packed with gift buying, discount shopping, and splurging on our family and friends. With that being said, it is vital that your brand is ready to compete for the attention of holiday shoppers, or risk getting left behind by your competitors.

In this article, we will go over three tips for leveraging your digital marketing strategies during the holiday season. What your brand should be doing, how they should be doing it, and what to expect for upcoming trends.

E-commerce is perhaps the most thriving industry that utilizes Facebook Ads. With so many different strategic elements, objectives, and audience enhancements, selling your product on Facebook should be easier than counting to ten. So why is it that so many companies struggle to reduce their costs, see a positive return, or even see any sales at all? In this article, we’ll dive into the latest Facebook Ads trends for the E-commerce industry and how companies in E-commerce can optimize their Facebook Ads.

There are countless elements to writing a successful ad that converts. Everything from your budget to your audience targeting will determine how successful your ad will be. Above all else, there is one key element that will guarantee you target the right audience, say the right thing in your ad, create the right offer, and see positive results. We will reveal this number one copywriting secret in this article and explain how you can use it to guarantee a positive return on your ads.

While there are countless different approaches to marketing an item, there are a few ways that have proven to work and thousands of ways that have proven not to work. This article focuses on ways that not only don’t work, but actually deter potential customers from considering your product or service.

Running Facebook Ads is a constant battle between strategic elements. Keeping an eye on your daily metrics to ensure your creative is not fatigued, audience is not over concentrated, and tracking is accurate are all keys to keeping your overall ad costs down and return up. If you notice that over time your costs are not decreasing or worse, have been increasing, it’s time to take a look into what may be causing that.

In this article, we’ll dive into three easy ways you can keep your Facebook Ad costs down.

Knowing how to run Facebook Ads on a small budget is not only critical for local businesses, but for anyone looking to generate high-quality leads through paid advertising. A small Facebook Ads budget provides the wireframe that shows us just how to turn a cold audience into a warm audience and a warm audience into leads, all with a simple campaign funnel.

A small budget on Facebook forces you to set up multi-step processes that take time to screen potential leads and drive volume through the top level of your sales funnel. In this article, we’ll show you just how to generate qualified leads and drive more sales volume by spending just $25 a day on Facebook Ads.

Facebook advertisers will all tell you different things about what’s important and vital for creating successful Facebook Ads. In all reality, these things most often just make them 10 times more complicated than they have to be. In this article, we will break down our 3-step formula to developing a bulletproof Facebook Ads strategy.

62% of small business owners believe that Facebook Ads are ineffective. The largest reason behind this belief is because Facebook Ads are seen as too expensive. While it is true that advertisers with a larger budget drive up costs, there are a handful of ways that local businesses can actually reduce their costs and avoid being outbid by the larger companies. Here’s our quick step by step guide on how to create an effective Facebook campaign on a small budget.

Facebook is a platform that is constantly changing. Whether it’s new policies, new partnerships, or current events, the way companies run ads and the way Facebook chooses to show ads to consumers is constantly changing. After analyzing several industry reports from a variety of sources, we put together this list of 7 Facebook Ads trends for local businesses in 2021.

A common question for marketers who are just starting out is how to bid on Facebook Ads. Knowing the differences between each bidding strategy will help you optimize your costs for your chosen strategy and objective. The truth is, the right bid strategy can help local businesses compete with larger competitors and still produce great results. Here’s a breakdown of Facebook Ads bidding for small businesses.

2020 permanently changed the way people use social media and there’s no doubt this will affect how businesses leverage social platforms in their marketing strategies. There is a handful of important data that small businesses should be aware of when developing a social media marketing strategy for 2021 (and on). Here are a few notable statistics and what they could mean for your business.

Restaurants were arguably the hardest hit industry during the pandemic in 2020. With mandates limiting public gatherings, indoor dining, and business hours, restaurants experienced little to no foot traffic, forcing them to adapt and find innovative ways to cater to their customers. Delivery services like UberEats and Doordash experienced a skyrocket in market share and more than doubled their revenue from 2019. While 2020 brought devastation to many local restaurants, 2021 brings hope and plentiful hard-earned lessons. Here are some trends for the restaurant industry that will help them thrive in 2021.

The ecommerce industry experienced a massive increase in sales and profitability in 2020 and that trend is projected to grow even more in 2021. The Covid-19 pandemic forced businesses and consumers alike to adapt and change the way they buy, sell, and interact. The result was a new, innovative way to shop with convenience and ease. After experiencing the convenience of ordering a product and it arriving to your door within hours, it’s highly unlikely that consumers will regress from this trend after the pandemic. It’s essential that small businesses understand what that means for their industry so they can stay ahead of the trend and not fall behind.

62% of small business owners don’t believe Facebook Ads work. With 9 million advertisers that use the platform, who can blame them? Here’s our guide to using Facebook Ads for small businesses - no matter what the size of your budget is.

The biggest pitfall local businesses face when running digital ads on social media or search comes when they either misunderstand or fail to analyze the data their ad campaigns provide. This data provides insight into what works for your company when advertising and what doesn’t, and also reveals areas of improvement that could make your marketing dollars go even further. Let’s take a look into key variables to keep your eye on and how you can interpret them as performance.