All the essential custom metrics you need to scale your DTC e-commerce brand in 2024.

Top social media marketing trends to scale your DTC e-commerce brand in 2024. The ultimate guide to improve your ROI and drive more online sales.

According to Nielsen, the average return on ad spend (ROAS) for E-Commerce brands is around 287%. This number may sound like an impressive statistic, but after factoring in overhead, this leaves much less room for profit.

This average also indicates that many brands see less than 2.0x return on their ad spend, and few brands see much more than 4.0x. That being said, with the perfect combination of audience targeting, creative content, and promotional offers, wonderful things can happen.

These results stem best from knowing your ideal audience inside and out, which is what we strive to do for each and every one of our clients. In this article, we’ll dive into how we got one of our E-Commerce clients up to as much as 850% ROAS.

E-commerce is perhaps the most thriving industry that utilizes Facebook Ads. With so many different strategic elements, objectives, and audience enhancements, selling your product on Facebook should be easier than counting to ten. So why is it that so many companies struggle to reduce their costs, see a positive return, or even see any sales at all? In this article, we’ll dive into the latest Facebook Ads trends for the E-commerce industry and how companies in E-commerce can optimize their Facebook Ads.

There are countless elements to writing a successful ad that converts. Everything from your budget to your audience targeting will determine how successful your ad will be. Above all else, there is one key element that will guarantee you target the right audience, say the right thing in your ad, create the right offer, and see positive results. We will reveal this number one copywriting secret in this article and explain how you can use it to guarantee a positive return on your ads.

If you have a business profile on Yelp (which you should), chances are you’ve been contacted about enhancing your profile or paying for Yelp Ads. That poses the question, are Yelp Ads right for your business? In this article, we’ll take a deep dive into some statistics surrounding advertising on Yelp and what that could mean for your business.

Running Facebook Ads is a constant battle between strategic elements. Keeping an eye on your daily metrics to ensure your creative is not fatigued, audience is not over concentrated, and tracking is accurate are all keys to keeping your overall ad costs down and return up. If you notice that over time your costs are not decreasing or worse, have been increasing, it’s time to take a look into what may be causing that.

In this article, we’ll dive into three easy ways you can keep your Facebook Ad costs down.

When writing an advertisement, there are several different elements you need to be aware of. The body copy has to be entertaining in order to keep a hold on the reader’s attention, the imagery has to stand out, and the offer has to encourage action. But each of these things only accounts for a fraction of the ad’s performance.

Without a value-packed, curiosity-piquing headline, the reader won’t even get to the body copy or the offer. In this post, we’ll go over the 50 best headlines in advertising history and how you can use them for your Facebook Ads, Google Ads, and blog articles.

As with every marketing decision, choosing between Search Ads and Display Ads should be done after determining which one aligns with your marketing objectives the most. There are a few pros and cons to each, but here’s a quick guide to help you make the best decision possible.

Google Ads are perhaps the most complex platform to develop an effective strategy for. With all of the different features, network partners, and campaign elements, choosing the most cost effective strategy for a local business can be difficult. If you’re a small business trying to run Google Ads and have found yourself experiencing outrageous costs, little to no results, and low quality leads, look no further. Here’s your ultimate guide to running affordable Google Ads.

62% of small business owners believe that Facebook Ads are ineffective. The largest reason behind this belief is because Facebook Ads are seen as too expensive. While it is true that advertisers with a larger budget drive up costs, there are a handful of ways that local businesses can actually reduce their costs and avoid being outbid by the larger companies. Here’s our quick step by step guide on how to create an effective Facebook campaign on a small budget.

Facebook is a platform that is constantly changing. Whether it’s new policies, new partnerships, or current events, the way companies run ads and the way Facebook chooses to show ads to consumers is constantly changing. After analyzing several industry reports from a variety of sources, we put together this list of 7 Facebook Ads trends for local businesses in 2021.

A common question for marketers who are just starting out is how to bid on Facebook Ads. Knowing the differences between each bidding strategy will help you optimize your costs for your chosen strategy and objective. The truth is, the right bid strategy can help local businesses compete with larger competitors and still produce great results. Here’s a breakdown of Facebook Ads bidding for small businesses.

A common term thrown around in the digital marketing industry is the phrase “sales funnel.” While the name may imply what it is, the actual function of it and why it’s important to have can be lost in the jargon. So what is a sales funnel, and why should you have one?

Deciding which platforms your business should be on is crucial for connecting with new customers and growing your business. The most common mistake small businesses make is thinking that they should be on every platform possible. The truth is, you only really need to be present on a couple of platforms to be successful. So how do you know which platforms your business should be on?

As of early 2021, DM Digital has been recognized by several outstanding organizations as one of the best digital marketing agencies for small businesses in Cincinnati. View our awards for social media marketing, digital advertising, content marketing, and much more here!

The ecommerce industry experienced a massive increase in sales and profitability in 2020 and that trend is projected to grow even more in 2021. The Covid-19 pandemic forced businesses and consumers alike to adapt and change the way they buy, sell, and interact. The result was a new, innovative way to shop with convenience and ease. After experiencing the convenience of ordering a product and it arriving to your door within hours, it’s highly unlikely that consumers will regress from this trend after the pandemic. It’s essential that small businesses understand what that means for their industry so they can stay ahead of the trend and not fall behind.

62% of small business owners don’t believe Facebook Ads work. With 9 million advertisers that use the platform, who can blame them? Here’s our guide to using Facebook Ads for small businesses - no matter what the size of your budget is.

The biggest pitfall local businesses face when running digital ads on social media or search comes when they either misunderstand or fail to analyze the data their ad campaigns provide. This data provides insight into what works for your company when advertising and what doesn’t, and also reveals areas of improvement that could make your marketing dollars go even further. Let’s take a look into key variables to keep your eye on and how you can interpret them as performance.

Trying to run Facebook Ads on a small budget can be extremely tedious. It requires the knowledge of how to stretch a dollar and ensure a positive return on whatever it is you may spend. If you are one of the small business owners that believes Facebook Ads either don’t work or require a large budget, this article is for you. Here’s how you can run effective Facebook Ads on a small budget.