Search Engine Optimization (SEO) is perhaps the most complex strategy in the marketing industry today. With so many moving parts, there’s not just one right way to approach it. In this article, we’ll cover the basic fundamentals to optimizing your website to rank higher on Google, drive more website traffic, and generate qualified leads.

If you have a business profile on Yelp (which you should), chances are you’ve been contacted about enhancing your profile or paying for Yelp Ads. That poses the question, are Yelp Ads right for your business? In this article, we’ll take a deep dive into some statistics surrounding advertising on Yelp and what that could mean for your business.

As with every marketing decision, choosing between Search Ads and Display Ads should be done after determining which one aligns with your marketing objectives the most. There are a few pros and cons to each, but here’s a quick guide to help you make the best decision possible.

Ever wonder how some businesses are able to drive thousands of website visitors every month? The secret isn’t behind paying for ads or needing a multi-million dollar company’s reputation (well, partly). If you prime your website’s format so search engines can easily navigate and understand it, establish authority, and publish consistent, quality content, you’ll be 90% of the way done.

Knowing which keywords to include on your website is crucial for ranking higher in search results. There are a few factors to keep in mind when finding the right keywords. That’s what we’ll go over in this article and tutorial.

Listing your business online is a great way to implement an inbound marketing strategy. Not only are the backlinks from your directory profiles an important element to successful SEO, but they increase your organic exposure dramatically as well. Listing your business in a directory allows people who are actively searching for your industry find your company name among other competitors and help drive more high quality leads.

Search engine optimization is the epitome of digital marketing scams. It’s a black hole of misinformation, complex technicalities, tireless effort, and learning. No one knows the exact rules of the game when it comes to getting on the first page of the search engine results, but many tried and test strategies have proven very beneficial for industry-leading experts. Today, we will dive into some of those strategies. So buckle up, this will be a long (and very informative) one.