22 Veterans A Day

 22 Veterans A Day is a Veteran-owned organization that donates the proceeds from their sales to suicide prevention programs for Vets. When partnering with DM Digital in October of 2021, they had less than 9,000 followers on social media, less than 2,000 subscribed to their marketing email list, and averaged a ROAS of around 200%.

By the start of 2022, 22 Veterans A Day had nearly 30,000 followers on social media, around 5,000 email subscribers, and were able to double their ad spend while maintaining a ROAS of 250%.