Str8t Skyrockets with a Soft-Launch Rebranding

Str8t — Brand Rebirth through Soft-Launch Performance Marketing Overview: Str8t, an emerging lifestyle brand, needed to reposition itself after plateauing growth from outdated creative and fragmented audience targeting. DMD Digital Ads Studio engineered a full soft-launch strategy combining rebranding, creative revamp, and predictive audience acquisition. TargetLock.id provided audience intelligence—identifying under-served sub-cultures resonating with Str8t’s new identity. Generative AI refreshed all brand visuals and messaging to match tone and aspiration, while rapid A/B testing validated each launch asset. Within 90 days, Str8t achieved record CTR and conversion rates, and established a sustainable post-launch growth model. The case proved how rebrands can serve as performance catalysts when paired with predictive data and AI-enhanced creative execution.