blindsided-author-hits-niche-jackpot

Blindsided' Author Hits Niche JACKPOT

Company

UTM Publishing

Services

Digital Media

Website

Shop Mark Roser Books

Year

2021

Industry

Non-fiction Christian Biographies

The first few Facebook Ad "experts" I entrusted with the sales of my new book about the tragic loss of my son went terribly south. After spending nearly $4,000 on some guru, I found Drew, the founder of <a href="https://dmdigitalads.com/cases/dmd-creative-commercial-design-hands-that-build">dmd creative</a>. Overnight, we did 10 sales with $20 spent; more than the guru had total with $4k. Soon, we hit a record-low CAC of $2! Then, we hit $150k, with a ROAS of 16X, record-breaking metrics across the board. A 58% ENG, VTR of 74%, & R.ENG. of 92%.

Christian Author Achieves Six-Figure Revenue

Author transforms book marketing through micro-niche targeting strategy

Christian author needed to breakeven on Meta Ad campaigns and increase online orders for newest biography. Micro-niche targeting through Facebook Ads focusing on Christian mothers over 40 with specific interests. Data analysis with customized content, efficient budget allocation, and iterative testing for audience refinement. 479% ROI increase with 57% average monthly sales growth and 83% reduction in acquisition costs.

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