One of our first ever clients, a local Publishing Company called Uttermost Publications, approached us as the founder, owner, & operator, [Author] Mark Roser, conveyed great desperation to breakeven on his Meta Ad campaigns, to increase online orders for his newest, Christ-centered biography. We immediately identified an explosive, niche opportunity among Christian Mothers over the age of 40 years old. To further segment an even more accurate, targeted reach, we effectively added a stacked audience that narrowed the market of those same mothers by singling-out users who enjoyed reading nonfiction books. Author Mark Roser utilized micro-niche targeting through Facebook Ads to significantly boost his book sales. By identifying a specific audience—Christian mothers over 40 with sons under 25—Mark effectively reduced customer acquisition costs to under $3. His strategy included data analysis, customized content, efficient budget allocation, and iterative testing. These efforts led to a 479% ROI increase, a 57% average monthly sales growth, and an 83% reduction in acquisition costs. Within four months, his revenue reached six figures, demonstrating the power of precise audience targeting and tailored marketing strategies for substantial business growth.