+3.7X Added Sales
Project overview
In less than 60 days, we grew our weekly sales by almost 20%, scaling to over $1.1M a week, as well as a Google Ads ROAS of roughly 205X in sales per dollar spent.
Paisano's Pizza, a Regional East Coast Italian Pizza Chain, had struggled and fought for over two years to surpass their weekly sales goal of $1M when we took on their account. Aside from sales, they were pushing to overcome low customer retention and high cart abandonment. Upon their approval to pivot and adjust as we see fit, we completely revamped all content, digital efforts, & rebranded their logo, mascot, & identity as fresh, quality & as a cost-friendly restaurant.
We entirely took over all email & SMS campaigns, incetives & promo offers, paid social & paid search, creative, brand strategy, & social media marketing. In less than 90 days later, their results skyrocketed above all goals & expectations, with a Google ROAS of +200X (YES, You read that right - $200 sales/dollar spent) - Over $1.2M in monthly Google sales.
14.8X Meta ROAS
+5.8X Google ROAS
205X Google ROAS Cap
Paid Social
Paid Search
Email/SMS Marketing
Regional pizza chain fought 2+ years to break $1M weekly sales barrier while battling low retention and high cart abandonment rates.
We entirely took over all email & SMS campaigns, incetives & promo offers, paid social & paid search, creative, brand strategy, & social media marketing.
They adopted a gratitude-focused strategy, emphasizing personalized communication, consistent thank-you messages, and targeted segmentation. By integrating data through a CRM system, they crafted personalized messages and used multi-channel outreach via email, SMS, and social media.
This approach led to improved key metrics, including a ROAS increase from 6X to 10X on Google Ads and 8.5X to 15X on Meta Ads, a 150% sales revenue boost, and a 185% rise in customer lifetime value, significantly enhancing customer loyalty and advocacy.